My name is Drew Plotkin, and I started Derm Dude out of necessity. I got my first tattoo when I was 19 at Sunset Strip Tattoo in Hollywood, and I paid about $25.
As I became a more passionate tattoo collector, they started costing a F**k-ton more than $25. If you think about it - Tattoos are basically an investment into your body & overall appearance.
Like most investments, if not managed & cared for properly, tattoos will lose their value - or, in this case, their brightness and vibrancy.